Ideological Criticism, Cultural Studies & Production Studies (Discussion)

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Decoding (or reading) a text

Groups 6 & 2

  1. Perform a dominant-hegemonic decoding of My So-Called Life. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?

Group 3

  1. Perform a oppositional decoding of My So-Called Life. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?

Group 4

  1. Perform a negotiated decoding of My So-Called Life. What would be the result of your reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)?

Groups 5 & 1

  1. What do you feel is the preferred reading of this episode? What is the preferred reading in terms of representations of gender and sexuality, ethnicity, and youth (vs. middle age)? ("Hall and others often presume that the preferred reading encoded on the text by the television apparatus will be from the dominant position," but in this case it probably is not.)

Readings from Thompson & Mittell, How to Watch Television

Discussion questions for 11/21.

Strengths/weaknesses

List two strength(s) of ideological criticism, cultural studies and/or production studies. List two weaknesses of these approaches. Answers in boldface are the best ones.

  • Group 1 on production studies:
    • S:
    • W:
  • Group 2 on Stuart Hall:
    • S:
    • W:
  • Group 3 on Stuart Hall:
    • S:
    • W:
  • Group 4 on Stuart Hall:
    • S:
    • W:
  • Group 5 on Stuart Hall:
    • S:
    • W:
  • Group 6 on production studies (specifically on product placement?):
    • S:
    • W:

Bibliography

  1. Jeremy G. Butler, Television: Visual Storytelling and Screen Culture (NY: Routledge, 2018).
  2. Ethan Thompson & Jason Mittell, eds., How to Watch Television (NY: NYU Press, 2013):
    1. Miranda J. Banks, “I Love Lucy: The Writer-Producer,” 244-252
    2. Kevin Sandler, “Modern Family: Product Placement”, 253-261
    3. Daniel Marcus, “The Wonder Years: Televised Nostalgia,” 223-231